M&S and the rest

Last updated 11:37, Tuesday, 13 May 2008

MARKS and Spencer is said to be about to break with 85 years of tradition by selling some of Britain’s best-known brands in its stores, alongside its own-label foods.

Soon shoppers will be able to buy brands possibly including Heinz tomato ketchup, Nestlé coffee and Kellogg’s cornflakes in their local Simply Food and town centre stores, as the retailer ditches its policy of stocking only M&S brands. It sure makes for an interesting twist in the advertising campaign:

“This is not M&S food – this is just any food.”